DEISEL: The Knock-Off Brand

ROLE: ACD/Writer
ACD/Art Director: Kristen Koop
ECDs: Luca Lorenzini & Luca Pannese

Making a fashion icon into a knock-off, and a fashion knock-off into an icon.

ADWEEK called it: "one of the boldest, most ridiculous, completely counterintuitive campaigns of the past year. And it was absolutely brilliant.”

AWARDED: 3 Gold Cannes Lions / 2 Silver Cannes Lions / 4 Bronze Cannes Lions / 5 Cannes Lions Shortlists / Gold Andy / Graphite D&AD Pencil / 3 One Show Gold Pencils / 2 One Show Silver Pencils / 3 Gold Clios / 1 Bronze Clio / 3 Gold London Intl. Awards / 2 Silver London Intl. Awards / 1 Bronze London Intl. Awards / 2 Gold New York Festivals / 1 Silver New York Festivals / 1 Golden Drum Grand Prix / 2 Golden Drums / 1 Silver Drum / Ad Club’s “Brave Brands” Honoree / ADCI Awards Grand Prix / Epica Awards Grand Prix / Gold Epica Award / Silver Epica Award

The video for the knock-off store:

Uploaded by brycicle83 on 2018-02-15.

Pretty cool, considering I’m the last person I ever thought would be involved in creating a fashion collection for a major brand.

Click image to peruse the goods. Read the fun copy if you're bored.

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And the true measure of success? Well, it only took a few days before our knock-offs got knocked off. I know. The irony, right?

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