ROLE: CD
CD/Art Director: Sebastian Piacentini
CD/Art Director: Jason McKean
CD/CW: Chris Mitton
ECD: Sherrod Melvin
CW: Emma Bhayani
AD: Evan Kirby

Antibiotics don’t work on viral infections like cold and flu. But when people feel crappy enough to visit their local urgent care, most just demand a prescription for antibiotics as a nuclear option. Not only does this not work, but it aides in developing antibiotic resistance in the general population, which kills 35,000 Americans each year.

So we developed the FLIP THE SCRIPT INITIATIVE with Mucinex to help change this behavior right where the Rx scripts are getting issued: Urgent care centers. Where this monster in waiting begins…

AWARDED: 2025 Silver EFFIE / Gold CHPA award

PRESS: The Drum “Best ad of the week” / Little Black Book

A REAL SOLUTION THAT REALLY WORKS:
We created the first ever doctor recommended OTC Card prescription pads, giving patients a tangible and official prescription they can walk away with that actually works. Plus waiting room educational material that promotes it. The card also doubles as a discount. Not too shabby.

FLIP THE SPOT

FLIP THE AD BUY
To help flip the script on awareness of this issue, we flipped our ads upside down (minus a key word).