ROLE: ACD/Writer
DESIGNER: Kirk Damer
ECD: Dan Lucey

Images of melting ice caps and endangered polar bears are not convincing Americans (especially south Floridians) that climate change is a threat. We needed to find something our audience would care about, so we turned to our beloved Internet meme, Florida Man, whose natural habitat is in danger of rising sea levels. 

PRESS: Campaign / Creativity-Editor’s Pick / Adweek

And here’s the reenactment video for the National Climate Strike.